Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..
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E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..
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Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected! Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations …..
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From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives …..
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Reasons why you should consider text message marketing as part of your customer communications As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing …..
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How to define an appropriate budget - one that’s realistic yet takes into consideration the aspirations of and opportunities available to your organization This a difficult balancing act, and never more so than for digital transformation projects. Here, we share …..
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US, Europe and Worldwide display ad clickthrough rates statistics summary I've put this compilation together to help marketing and professionals and students studying interactive marketing create direct response conversion models for digital marketing campaigns. Through creating budget models using known …..
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The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, …..
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How to plan your product launch using the RACE planning framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. Equally, …..
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Learn how social media app TikTok has launched 'Small gestures' A new brand collaboration and engaging gift-giving initiative by the social media platform - TikTok, has been launched to help spread positivity within its community and open new opportunities for …..
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