How to use Snapchat marketing in 2019 as part of your social media strategy Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. In the first quarter of 2019, Snapchat reported …..
via Blog – Smart Insights http://bit.ly/30hg9p8
Optimize your PPC campaigns for technical industries, target markets and order size When anyone talks about e-commerce, the focus is often on B2C. They use examples of fast fashion or basketball shoes. However, there is a whole industry out there …..
The post PPC Using PPC to overcome B2B e-commerce challenges appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/2VBI30o
It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster It can be difficult to own up to, but time and again we can …..
The post Risky business: Exploring the issues that could undermine your PR strategy appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/30jXmt9
Chart of the Week: 74% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing …..
The post 76% of organizations use a strategic content management approach appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/2E6lTZv
How to define an appropriate budget - one that’s realistic yet takes into consideration the aspirations of and opportunities available to your organisation This a difficult balancing act, and never more so than for digital transformation projects. Here, we share …..
The post 8 tips to get the most from your digital transformation budget appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/2JhUxDW
To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you …..
The post 7 social media analytics tools every marketer should try appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/2W3qNjW
Coca-Cola prove that sounds - or a lack thereof - can produce powerful results in advertising “Try not to hear this” is the tempting message behind this campaign, and you’d be hard pressed to find many consumers capable of doing …..
The post Campaign of the week: Can you hear Coca-Cola’s new print ad? appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/2VijqAF
Consumers don't trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google's new consumer privacy plans, Facebook removes "dangerous users", digital ad revenues top $1bn, Facebook political ad …..
The post Lack of trust in influencers and Facebook’s new ad tools – News roundup appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/2JwdVwa
Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including …..
via Blog – Smart Insights http://bit.ly/2HcE8ND
How can you keep remote teams productive, connected and safe? Nearly a quarter of the nation’s skilled professionals perform remote work, according to the 2018 BLS American Time Use Survey Summary. Over the last decade, technology has transformed the workplace and facilitated even more remote …..
The post 5 things to consider when building your remote team appeared first on Smart Insights.
via Blog – Smart Insights http://bit.ly/2WxqR8T
Write something about yourself. No need to be fancy, just an overview.