Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance ….. The post Understanding the role of organic vs paid social media strategy appeared first on Smart Insights. via Marketing Strategy Blog > Smart Insights Digital Marketing https://ift.tt/fbCVXSE
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