Twitter has made some small tweaks to its platform, The CAP has announced new gambling ad rules, Google showcases plans for US location expansion and Instagram investigates bug that caused follower counts to fall There are no big platform changes …..

The post Twitter’s new features and new gambling ad rules – News roundup appeared first on Smart Insights.

The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, …..

The post Rethink the meaning of “omnichannel” to get better results appeared first on Smart Insights.

Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..

The post 4 must-have features for your customer listening platform appeared first on Smart Insights.

Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..

The post Five reasons your business is not ready for website personalization appeared first on Smart Insights.

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use …..

The post Where Virtual Reality could take Digital Marketing — if it steps up its game appeared first on Smart Insights.

Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native …..

The post 3 reasons Facebook Ad testing is essential appeared first on Smart Insights.

While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want Growing an e-commerce business and generating new …..

The post How to develop a customer acquisition strategy for e-commerce appeared first on Smart Insights.

Any retail brand with a digital presence should use this three-step process to develop an Amazon advertising strategy In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has its own …..

The post Amazon’s ASIN targeting feature will take your ad strategy to the next level appeared first on Smart Insights.

Security of data in an era when everything is connected via the internet is an increasingly worrying concern For a business, data is one of the most valuable resources in the world. So, protecting their data against thefts and breaches …..

The post How blockchain is helping e-commerce business protect data appeared first on Smart Insights.

Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of E-commerce sites. Naturally, all site managers and owners want to …..

The post E-commerce conversion rates – how do yours compare? appeared first on Smart Insights.