7 missed customization actions in your Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 12 years ago, I remember just looking at …..

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Metrics are your marketing scorecard, which is why you need to ensure you're tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re …..

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From annual to 90-day planning that rocks Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are …..

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B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or …..

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Discover the digital skills your agency needs and how to develop your team Our guide to developing digital skills in your agency came about through conversations I have had with agency clients over the past few years. And from my …..

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If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable. Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in …..

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Five steps to creating a 1-2-1 marketing plan that will generate results Customers sit at the heart of every business. Whether you’re a sole trader or a large corporation, how you interact with your customers helps define who you are …..

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Custom landing page examples and best practice advice Discussion of web design in companies who don't know the power of landing pages still often focuses on the homepage. But savvy companies who are effective in their traffic building know that …..

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Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

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Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, …..

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