Chart of the Day: Brands and Agencies Struggle to Trust AI with Budget Allocation Business success demands a balanced approach when it comes to decision making – objective analysis and subjective experience. Artificial intelligence (AI) is one of the hottest …..
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"Consumers have never been so hard to please and marketers have never had as many opportunities to please them", Senior Vice President for Google Ads, Sridhar Ramaswamy Forrester defines customer experience as, “How customers perceive their interactions with your company”. …..
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5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in …..
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Every blogger wants one thing more than anything: more traffic In order to increase your traffic and keep growing, you need to get creative and you need to leverage a lot of different platforms and channels. There is a lot …..
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Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Stacey Bird I'm Stacey. I created my own brand called Little Switch. I am a content marketer working freelance …..
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3 Keys to creating a really effective call to action The call to action, or CTA, is the darling of the digital scene, a must-have for marketers in every webpage or piece of content. But don’t be distracted by their …..
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Improve your skills to become a 'T-shaped Marketer' via these free online courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content …..
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Chart of the Day: The Role Various Types of Media Play in People's Lives in 2018 we have a plethora of online media types at our disposal. The way in which people use these types of media is varied for different …..
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Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..
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