Should you invest resource and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..

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Always managed to approach an important social issue perfectly within a global marketing campaign We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble's Always …..

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Digital marketing trends 2019: What should you be looking to integrate in the coming year When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We …..

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Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..

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The steps you need to take to make sure you get the most out of your marketing campaign A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive …..

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How to start an eCommerce (business on a budget) The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in …..

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While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the technology overload happening in the marketing community. He offers tips and tools to marketing …..

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A headline can make or break your content A good headline drives traffic, social media shares, and even helps (indirectly) generate leads. A bad headline, on the other hand, will get overlooked. There is too much amazing content being published …..

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What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard …..

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Understand different keyword research steps and techniques to begin outlining possible campaign themes and ideas As one of the fundamental, foundational elements of effective search engine optimization (SEO), keyword research enables digital marketers to understand what consumers are looking for …..

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