US, Europe and Worldwide display ad clickthrough rates statistics summary I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different …..
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Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally, all site managers and owners want to …..
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Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. …..
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With the increasing amount of data breaches, internal controversies, and shady business dealings that have been uncovered in the past few years, consumers are finding it difficult to trust businesses According to Edelman’s Trust Barometer report, 42% of customers claim …..
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Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a …..
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Is Google's AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google's Marketing Live Keynote speech? The Smart Insights office had some mixed opinions about Google's "new products" and whether or not, …..
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Chart of the day: Technology adoption strategy for enterprise environments worldwide Digital Transformation was the hottest topic of 2017 in the tech world, and the 2017 IDG Role & Influence of the Technology Decision-Maker Survey showed that organizations were doing more …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Bunie Anyaegbunam Florence is a tech startup that helps freelance nurses find shifts through the use of a …..
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Five killer marketing management team strategies that will improve your output Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition. If …..
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