Apple's iOS 14 platform update has not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 constitutes …..
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Any retail brand with a digital presence should use this three-step ASIN targeting process to develop an Amazon advertising strategy In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has …..
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Practical AMB guidance for putting together your account-based marketing target list to get results, fast Account -based marketing starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing …..
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“Plans and strategies are crucial.” You hear this a lot in the marketing world but, it seems, many of us are failing to put our money where our mouth is - or finding it harder to do rather than just …..
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US, Europe and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads CTRs I've put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. Through creating budget models …..
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Examples and tips for using the AIDA model in the real world The AIDA model is perhaps the best-known marketing model amongst non-marketers of all the classic marketing models. Many marketers find it useful, perhaps since we apply it daily …..
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10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..
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Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy One month ago, Instagram unveiled its latest platform update, Instagram Reels; …..
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Digital Marketing Optimization is transforming recession marketing strategies. These 5 tactics for managing customer experience will set you apart from your competitors Surviving this recession is all about, you guessed it, your customers! As we have seen clearly in 2020, …..
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Using The Ansoff Matrix to identify growth opportunities in a challenging market What is the Ansoff Matrix? This model is essential for strategic marketing planning where it can be applied to look at opportunities to grow revenue for a business …..
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