A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content …..
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Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy is market orientation It’s perhaps the most significant section of your marketing strategy as you look to …..
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To earn the respect of your executive team, you need to speak their language - and this means ROI. Discover how marketing ROI calculators can demonstrate your customer acquisition efforts ROI is the KPI your executives care most about. When …..
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How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup …..
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E-commerce 2021: The latest data and forecasts for all things online retail growth It's interesting to look back at the growth of online sales and think forward to the future of this industry. As demonstrated by these charts from Statistica, …..
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A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your branded consumer goods company's relationships with your target audiences. …..
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Q2 2021 smartphone analytics: consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold …..
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Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what …..
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Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..
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Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer …..
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