What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we're fans of using practical models as tools to support …..
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The big mistakes that content marketers need to avoid when planning their campaigns While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can …..
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Perhaps you’re familiar with the often-misquoted Darwin aphorism, "It is not the strongest species that survives but those that are adaptable to change." While this concept largely impacts the field of biology, it may also be applied to technology and …..
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How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won't happen to them. They're too small, and hackers only seek out big targets like banks, insurance companies …..
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The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, …..
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You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche …..
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Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for …..
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Why local customer service ecosystem matter? The concept of customer experience is built around delivering value. One of the integral elements of the value proposition of any business is customer service. A well-oiled customer service machine is the multi-faceted beast. …..
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Podcasting might not work for every type of business, but for those that it does work, it can yield great results Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust …..
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Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the 'next best product' …..
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