How companies communicate with customers has always been important, and the introduction of new technologies only makes the process more complex The pace of innovation continues to drive new options for reaching customers, and savvy business leaders know that to thrive …..
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It may have originated in the world of software development, but agile ways of working can significantly benefit marketing teams to perform more effectively. What is 'agile', I hear you ask? Focused on collaboration, communication, and iteration, agile methodologies have …..
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10 key differences between strategy and tactics ‘What is the difference between a strategy and tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no …..
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Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting around 60% of digital advertising budgets …..
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How to create a digital marketing plan using PR Smith's SOSTAC® Planning model SOSTAC® is a widely used tool for marketing and business planning which is rated in the top three most popular marketing models in the Smart Insights review of Marketing …..
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Use our digital strategy template based around the RACE Planning Framework to get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital …..
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Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..
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Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing and optimization and structural issues, such …..
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Optimize your marketing campaigns with five components of a winning post-campaign analysis dashboard The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging yet fun and extremely rewarding process, especially once the campaign …..
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Selecting the best ad revenue options for digital startups Back in the 'dot-com' days, I was often contacted by site owners with an idea for a new site who were trying to work out how much revenue they'll be able …..
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