10 most followed brands on Instagram

Chart of the Day: The Fashion and Sports Industries are getting the most out of the Instagram community

Instagram's popularity seems never ending, and every time a new feature is released the opportunities for brands to reach audiences keep growing. In the last year, Instagram has introduced us to Stories, Instagram Live, Stickers, Mulitple photos and video in one post and much more. While the top followed accounts are dominated by celebrity accounts with Selena Gomez leading the way (if you discount the official Instagram account) top B2C/retail brands have been able to capitalise on this too.

If you are new to Instagram or even if you're not The Rock's account is a personal favourite, it really shows how a personality has used the platform to promote himself as a brand.

In todays chart of the day, I ranked the 10 most followed brands on Instagram excluding celebrities.

At the top of the pile is the national geographic with over 70 million followers. It is like Instagram was made for them as the perfect platform from the to share some of the most amazing photos from around the world.

A post shared by National Geographic (@natgeo) on Mar 17, 2017 at 3:09am PDT

National Geographic are closing followed by Nike, who use a good mix of video and images to share the stories featured their latest ad campaign starring top sports personalities from around the world.

'The End' is just something they put on movies. #justdoit

A post shared by nike (@nike) on Aug 22, 2016 at 7:04am PDT

As of today, the top 10 is dominated by sports brands with the outstanding accounts from NASA & National Geographic but two retail brands have managed to make a rather big name for themselves on Instagram. Victorias Secret and H&M have used the power of the images to showcase their products to their followers without being overly salesy. I'd encourage all retailers to look at these accounts see if you could do something similar.

 

Position	Brand	Followers
1	natgeo	72,438,192
2	nike	70,010,229
3	victoriassecret	52,545,510
4	fcbarcelona	47,560,137
5	realmadrid	46,306,200
6	9gag	37,882,026
7	nikefootball	26,675,492
8	nba	26,675,492
9	nasa	20,646,681
10	hm	19,233,123

• Source: Instagram
• Recommended Resource: Digital Media Options Cheatsheet

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