Chart of the day: Dark posts are mot expensive than boosted posts on Facebook, whilst boosted posts are shared more.
Research has found that dark posts have less interaction and cost more than boosted posts. Dark posts are a term for unpublished posts, that only go to a certain section of a Facebook page's fans. This section is determined by the page- you may seek to only target followers of only a certain demographic or those with certain interests.
The study found:
Most ads contain a link (to external content, such as landing pages), traditional ads posting to links were most used by far for both boosted and dark posts. However, video posts came a close second and photo was the most popular post type for organic posts.
Implications for marketers include:
The Average Total Spend per Post was $776.75 for dark posts and $389.00 for boosted posts.
via Blog – Smart Insights http://ift.tt/2njYqxd
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