30 key statistics from 2017 to inform your marketing strategy in 2018 when targeting millennialsMillenials have become a bit of a buzz word over the past few years, but do you truly know how to reach this generation? Millenials were born in the early 1980’s to early 2000’s. Currently, this generation has a global population of over 2 billion. Their population is large enough that they carry a lot of influence, both in sociocultural and economic ways. Millenials have grown up in a world where digital technology and the internet are a critical part of daily life. We have found 30 of the key statistics you will need to inform your marketing strategy in 2018 when targeting millennials. Tech use and online habits
What does this mean for marketers? Millennials are the most connected generation to date. They spend more time online and are highly invested in their social networks. Therefore, many marketers have seen increased engagement using actionable incentives, such as discounts and using short-lived content. You have to meet them where they are, so ensure you have a social media strategy in place. Otherwise, you could miss a huge opportunity to increase the size of your customer base. Shopping and spending habits
What does this mean for marketers? Millennials spend more than any other generation and have massive influence over peers spending choices. They tend to research into exactly what they are buying and will refer to online reviews over going into store themselves. Knowing more millennials are purchasing on mobile devices, ensure you have optimized your mobile strategy to make this part as convenient as possible for prospects. They have fewer savings than any other generation but are spending more than ever. Look to influencer marketing and engage with an audience that is similar to your target audience. Millenials respect opinions and what others think, be sure to do lots of research and refine your pitch before reaching out. Trends and Interests
What does this mean for marketers? As millennials become a mobile-first generation, you need to ensure all marketing activity is optimised for mobile.Millenials are also quick adapters to wearable technology, especially smartwatches. The boom in wearable technology has been mainly fueled by millennials using wearable gadgets’ that monitor your heart rate or track your exercise. If you have been unsure of the transition to wearables brand should be doing something with wearables maybe start thinking about whether or not you have the tools, tactics, and support in places to be successful in this industry. Showcasing social responsibility is important to millennials. This provides a chance for your business to make the world a better place but to also create a new way for Millennials to join in with social change. Try to introduce a cause or charity into your campaign that millennials can engage with. Are you looking to reach out to millennials? Or have you tried to but been unsuccessful?Let us know what you think and connect with us on Twitter, Facebook, Instagram or LinkedIn. via Blog – Smart Insights http://ift.tt/2jfUOrE
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