The biggest challenge for email marketers to achieve list growth revealed

Chart of the day: The biggest challenges for growing email list size include increasing sign-up rate and improving content

New research from Ascend2 found that improving email sign-up conversion rate and improving content quality and relevancy are both the biggest challenges for marketers when it comes to their email marketing list.

The research also found that improving list hygiene and reducing unsubscribe rates are also important.

Naturally, conversion rate increases are the biggest challenge but content is important to marketers, who realise that quality, relevancy and value of content is key to email marketing. It ultimately is what will encourage customers to interact with the brand.

• Source: Ascend2 - Email List Growth Trends 
• Sample: 255 respondents split between B2B and B2C, most in a senior role (such as manager)
• Recommended resource: Email Marketing Pre-Send checklist (Expert member resource)

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