20 marketing stats for 2020
2020 now looms ahead of us, emerging from over the long term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and the internet of things ubiquitous. Now it isn't actually far off, less than three years. Marketers therefore need to stop imagining 2020 as some distant concept, and start planning for it as business reality.
To help you construct your plan, we've put together this list of 20 marketing stats showing what the state of the market in various areas, from search to social to VR, will be in 2020. These predictions can then help you decide where to allocate resources and spot possible opportunities for your business.
Plan - Think about how global megatrends will affect how your business will operate in 2020
Reach- Key trends in the evolution of SEO and how people search for information
Act - How customer experience will change with the introduction of new technologies
Convert- What will the size of the market be and how you will you entice them to buy your product?
Engage- How will interacting with customers change over the coming years?
For those interested in planning an integrated marketing strategy for 2020, we've created a guide to help you do just that, and it's free for all members.
Download Expert Member resource – Integrated Marketing 2020
You won’t be able to compete if you don’t have the right types or levels of investments in people, resources, media or tech to run different digital marketing techniques against intense competition. This guide will help take you through the strategies you need to implement now in order to succeed in 2020.
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