Chart of the Day: We all know we should send targeted email marketing - so why aren't we?
From being young we are given good advice like, "don't eat mud", "fire is hot" or "don't eat too many sweets". I don't know about you, but I still ate mud, burnt my finger and binged on sherbert. Now we are adults, we are still given advice and email marketing is no different. We know that targeted marketing has a better Return on Investment (ROI) and engagement rate, but why don't we all do it?
In the below chart, we see that a plurality of companies across almost all industries still have no targeting and everyone gets the same message. Publishing and media seem to be the worst, at 56%. Whereas Online Advertising Network has 28% using all available segmentation and targeting methods and the lowest non-targeting score of 22%.
It's normal and healthy to question any advice given. But why do we not listen when the advice actually works? Here are a few possible reasons:
Some advice is easy and quick to change, but others are more difficult. And like much in this world, only you can change them. After my early experiences, I no longer eat mud, I'm careful around fire but I still eat way too many sweets. Oh well, 2 out of 3 isn't bad.
via Blog – Smart Insights http://ift.tt/2naYShG
Leave a Reply.